ABOUT US
Swaddle UK is an independent baby brand from Surrey. Our ethos is to provide a product which is made from 100% natural material to ensure that your baby is comfortable whilst sleeping. We also stride to promote safe sleeping practices, to help protect your little one.
MEET THE TEAM
SOPHIE
Founder
Hi! Thank you for visiting the Swaddle UK website. My name is Sophie, I'm a full time NHS midwife and part time business owner of Swaddle UKÂ . I first trained as a midwife because I am passionate about women supporting women in something so amazing such as childbirth, and I soon fell in love with the buzz you get when seeing a new little family meet for the first time! I always knew I wanted to start a small baby clothing line on the side of midwifery as I discovered that a lot of families who didn't know the gender of their baby only had 'whites' and 'greys' in their hospital bag. From then, I knew I wanted to add a little burst of colour to the very 'white' baby hospital bag. Don't get me wrong, I LOVE whites on newborns as it's so fresh, but a little pop of colour never goes a miss!
FREYA
Designer
Hi! I'm Freya and I'm a full time Marketing Executive and part time Graphic Designer. I've been working behind the scenes on all the creative elements of Swaddle UK, from our sweet little logo to the cute little rainbow pattern on your swaddles! I've known Sophie since we were teeny tiny babies ourselves, it's been so exciting to work together and combine both of our passions into a small business. We've been working on some new designs for Spring 2021, so stay tuned!